News & Events

Since September 14th, 2011, HSBC is running a 3D advertising campaign on Alioscopy glass-free 3D displays.

Where to experience it? : Melbourne Airport. Qantas domestic terminal 3. Then it will move to Sydney airport.

The reason for choosing Alioscopy displays is simple: 3D media presents an ability to engage and stop people in their tracks when they are in sight of them. The strength of 3D media lies in their ability to engage target audiences with a renewed depth of field and a level of detail which is typically not seen in traditional media.

Strong brands grow and maintain their leadership by driving innovation in communications. This innovative approach allows the consumers to experience HSBC's services in a new and differentiated way.

LG has chosen to use two hundred Alioscopy 3D HD 24" displays in mobile phone retail outlets in selected European countries for the release of its new Optimus 3D phone, the World’s First Tri-Dual Architecture Smartphone with full 3D. Project was managed by 3D production and technology specialist Inition. This is Europe’s largest bespoke in-store glasses free 3D campaign to date.

The in-store Alioscopy screens showcase the 3D functionality of the LG Optimus 3D, which lets you record 3D videos and take 3D photos, before watching them back on the phone without the need for 3D glasses. The video shows the LG Optimus 3D used to record stunts performed by freerunners; the stunts are then shared online on a dedicated 3D channel directly from the phone and via an HDMI connection to one of LG’s 3D TV’s.

Craig MacLennan, Channel Marketing Manager at LG Electronics Europe commented: "This innovative campaign is the perfect way to demonstrate the glasses free experience of the LG Optimus 3D. It reaches consumers at the critical point of purchase and provides engaging, informative, stunning 3D content."

The live action autostereoscopic footage was shot from 2 separate camera perspectives with 6 extra virtual perspectives created during post production in order to comply with the Alioscopy format. 3D CGI graphic elements were composited with the live action sequences.

Inition also supplied the 200 autostereoscopic screens from Alioscopy, the highest quality glasses-free digital signage screens on the market. These are rolling out in France, Germany, Spain, Poland, Portugal, Switzerland, Austria, and Benelux. In the UK, the promotion is being played at 20 Carphone Warehouse stores and 4 Best Buy stores with hardware provided through digital2go, plus a 2D version is also showing at an additional 330 stores.

Stuart Cupit, Managing Director of Inition said: "This innovative in-store campaign for LG demonstrates the Smartphone’s functionality and 3D feature set using the breathtaking visual experience of modern glasses-free screen technology. We were delighted to work on the project which drew on Inition’s full range of 3D expertise from technical consultancy and hardware supply, to live action stereoscopic production, CGI and post."

Dock Pullman - La Plaine Saint-Denis - France

From May 24 to 26, 2011, the International Forum Dimension 3 will gather professionals from all around the world and french prosumers (teachers, physicians, architects, doctors…) to assess the state of the art in S3D creation and visualization solutions as well as new images and their applications. Dimension 3, held at the Pullman and Haussmann docks at La Plaine Saint Denis (just outside Paris), offers 3 days of conferences, workshops, and an International Festival (120 speakers / 3,500 visitors / 32 countries in 2010).