HSBC's advertising campaign on Alioscopy 3D displays in Melbourne airport, Australia

Since September 14th, 2011, HSBC is running a 3D advertising campaign on Alioscopy glass-free 3D displays.

Where to experience it? : Melbourne Airport. Qantas domestic terminal 3. Then it will move to Sydney airport.

The reason for choosing Alioscopy displays is simple: 3D media presents an ability to engage and stop people in their tracks when they are in sight of them. The strength of 3D media lies in their ability to engage target audiences with a renewed depth of field and a level of detail which is typically not seen in traditional media.

Strong brands grow and maintain their leadership by driving innovation in communications. This innovative approach allows the consumers to experience HSBC's services in a new and differentiated way.